The American grocery store has so far been mostly immune to the ravages of online shopping and the all around apocalyptic outlook facing the nation’s retailers. But a war is coming to the staid supermarket, and that could mean more consolidation, bankruptcies, and falling prices.
An invasion is getting under way. Lidl, a German retailer known for low prices and efficient operations, is expected to start an aggressive U.S. expansion in the coming weeks that could open as many as 100 new stores across the East Coast by the summer of 2018. The company, which runs about 10,000 stores in Europe, has also set its sights on Texas, one of the most competitive grocery markets in the U.S. Analysts expect Lidl to expand to nearly $9 billion in sales by 2023.
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