Itâ€™s on: California business leaders Monday are kicking off a statewide effort to defend the landmark 1978 property tax measure Prop. 13 from an already-qualified 2020 â€śsplit rollâ€ť ballot measure that aims to revise it.
The California Business Roundtable has launched FightforProp13.org, a campaign that executive director Rob Lapsley tells POLITICO will begin this week with direct mail targeted at Los Angeles voters â€” but soon expand statewide.
With 40 years having passed since the Howard Jarvis-fueled property tax revolution â€” and amid a new generation of voters whom polls show may be are increasingly hostile to it â€” â€śwe see that thereâ€™s a glaring need for re-education around Prop. 13,â€™â€™ Lapsley said.
â€śThe Roundtable has been fighting on all fronts to deal with taxpayer and business protections when it comes to taxes â€¦ and we are under assault in the face of a $21 billion surplus,â€™â€™ and $20 billion in general fund reserves, he said in an interview this week. â€śWe need to stand up and fight for what protections we have left â€” and weâ€™ve engaged from both a fundraising and a messaging standpoint.â€ťView Article