The Latino population in Los Angeles County continues to grow robustly while, simultaneously, experiencing income growth. Put these two together and the County and big business beneft from a rapidly growing consumer base. Indeed, from 2000 to 2014, the number of Latinos in the County grew by 15.5%, compared to a 1.1% decline in the rest of the population. Meanwhile, the aggregate income among Latino head-of-households grew from $45.9 billion to $72.4 billion in 2014.
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