Pandora slashes staff, says Oakland is too expensive so it will expand in Atlanta

Oakland-based Pandora Media said Wednesday that it will cut 5 percent of its workforce and expand its business in Atlanta, because the Southern city is more cost effective than growing the brand in the East Bay.

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New round of Pandora layoffs partly driven by cost of doing business in CA

Pandora’s decision to expand operations in Atlanta feeds speculation about tech companies’ intention to move further away from Silicon Valley (and California generally). Business costs in the area alone have gone up due to the state’s well-established compliance burden, not to mention real estate values. Workers in the tech sector are feeling the pain, too […]

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Digital media is driving job growth in L.A region, report finds

The rise of digital media is powering job growth in the entertainment industry throughout Los Angeles and Orange counties, according to a new report. The digital media industry accounted for 206,880 jobs in the two counties in 2016, a 12% increase since 2006, according to the report by a coalition of industry groups including the […]

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Digital Media & Entertainment Industry

Center for a Competitive Workforce (CCW), of which LAEDC is a partner, has published a new report analyzing the Entertainment & Digital Media Industry in the Los Angeles Basin. The report is the first to define the rapidly growing “Digital Media” industry and its occupations in Los Angeles, and it analyzes the overlap with the […]

Research & Studies
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Exclusive: Brocade issues ‘mass layoff’ following merger complications

Brocade is laying off employees at its headquarters even before its $5.9 billion merger with Broadcom closes. One analyst says it’s a sign that Brocade’s presence in San Jose, where it has several thousand employees, could vanish altogether. 

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The 20 Hottest Cities for Tech Jobs Now

A diaspora of tech talent, driven by Silicon Valley’s tumbling job market and sky-high rents, has pushed tech job seekers to some surprising places.

Job search site ZipRecruiter recently analyzed its database of more than 8 million active jobs, and ranked the 20 fastest-growing tech markets based on year-over-year data. Job growth for engineering, software, and IT roles may be losing steam in the Bay Area, but smaller cities are picking up the slack, the company says,

. . . Many of the cities on ZipRecruiter’s list are in the Midwest — Kansas City, Kan., Cincinnati, Ohio, and Indianapolis, Ind. are three standouts. The South also had a strong showing, with Nashville, Tenn. and three cities in Florida (Orlando, Jacksonville, Tampa) all making the cut.

Barrera credits government policies, like tax breaks that attract entrepreneurs and business startups for much of this growth. But the main impetus, she says, is the skyrocketing cost of living in coastal tech hubs like San Francisco and New York.

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Google Makes Nevada Land Grab for Data Center

Once known for casinos and brothels, Reno is now attracting corporations drawn by its low costs, lenient permitting rules and relative proximity to Silicon Valley. Other big corporations that have recently built data centers, factories and distribution centers at the industrial park include Apple Inc., Wal-Mart Stores Inc. and eBay Inc.

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Feature film production in LA jumps to record level

Reflecting the popularity of California’s revised film incentive program, location shoots in the Los Angeles area jumped 6.2 percent last year, led by record feature film production, an industry tracker said Tuesday.

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High Times Magazine Moving From New York To Los Angeles

“High Times, the magazine that for decades has chronicled the culture and business of marijuana, is moving its operations from New York to Los Angeles, according to reports. The passage of Proposition 64 in November, which legalized the recreational consumption of marijuana in California, would appear to be a factor in the move.”

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SAG-AFTRA goes on strike against video game companies

The largest actors union in Hollywood officially called a strike early Friday morning against several prominent video game companies after the two sides failed to reach an agreement on an increase in compensation for performers who do voice-over and motion-capture work for popular games.

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Paramount expansion plan approved by Los Angeles City Council

The L.A. City Council voted unanimously to approve Paramount’s master plan, paving the way for the studio to add about 1.4 million square feet of space to its iconic headquarters on Melrose Avenue. The expansion was first announced in 2011 and is expected to cost the studio $700 million.

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Motion Picture Association Fails to Refute Damaging Film Tax Credit Study

The studies, published by The American Review of Public Administration and American Politics Research, examine why states adopted or terminated film tax incentive programs and measures the effects of film tax credits in 40 states on employment and wages from 1998 to 2013. The authors found that sales tax waivers had no measurable effects; transferable tax credits had a small, sustained effect on employment but no effect on wages; and the most generous form of tax credit, refundable credits, had no employment effect and a temporary wage effect. Spending more on incentives had no lasting impact.

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Software fuels nearly 1 million California jobs, report says

California has benefited more than any other state from the software explosion, the Software Alliance report said. The industry and its attendant fields contributed more than a quarter of total business research and development investment in California, the group estimated.

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California leads list of states for film production, but loses market share

For the second year in a row, California is the top state in the nation for film production. But the share of movies being shot in the Golden State fell from 21 percent in 2014 to 17 percent last year, a new study found.

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‘Veep,’ ‘Rosewood’ help boost location filming in Los Angeles County to record quarter

Location filming in Los Angeles County jumped 11 percent in the first quarter of this year over last, thanks in part to a lineup of television shows including “Veep,” “Animal Kingdom,” “Rosewood” and “Twin Peaks,” an industry tracker said Tuesday.

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