Having already upset the traditional automobile industry with his electric cars and the space exploration business with his reusable Space X rockets, Tesla Motors Chief Executive Elon Musk will now set about trying to revolutionize the American factory.
In a freewheeling talk before shareholders Tuesday, Musk said he and his Tesla team will completely rethink the factory process, hoping to bring “factors of 10 or even 100 times” in improvements in efficiency to the manner in which “you build the machines that build the machine.”
Musk, returning repeatedly to the idea of “physics-first principles,” said he no longer uses an office at Tesla, but spends all of his time on the production line.
That exercise has shown him methods by which production capacity could be increased exponentially, he said, by applying those principles.
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