Tesla needs more cash. To help keep what it’s got from flying out the door, Chief Executive Elon Musk on Wednesday announced the end of a customer referral program that offers free Supercharging to new buyers.
“It’s adding too much cost to the cars, especially the Model 3,” Musk said in a tweet late Wednesday. The referral program, originally scheduled to end March 11, will cease on Feb. 1.
In the program’s latest iteration, a Tesla owner sends a referral code to a potential buyer. When the car is sold, the buyer gets six months of free charging at Tesla-branded stations, while the owner earns a prize. Earlier programs offered free charging for life to original car owners; Tesla will honor existing arrangements.
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