Spreading The Word in the Golden State

Contrary to what you might’ve heard, I have nothing against California. In fact, I think it’s a beautiful state filled with creative people and a vibrant culture.
The problem for California, however, is that many of their business leaders do have something against the state – specifically its increasingly hostile business climate.
That’s why I worked with TexasOne to produce a radio ad directed at receptive employers, and why I spent a few days last week traveling the Golden State, telling the story of a very different way of doing business.
The Texas Way.

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