Franzini is joined in this quest by a curious cast of fellow travelers who are committed to raising the political profile of the American housing dilemma. As home prices creep up everywhere from established tech hubs to traditionally inexpensive cities like Boise and Nashville—and as homelessness reaches epidemic proportions on the West Coast—a number of organizations from a diverse array of sectors have recently formed to push for housing policy changes at the highest levels of government. They’re frustrated by the lack of engagement on housing that national political leaders are offering. And they’re finding that, at least for the moment, the first order of business is just educating people about the seriousness of the issue.
That’s where Home1 comes in. It’s an effort to raise an alarm about what it calls “the silent crisis in America” for a mass audience. With funding from the New York State Association for Affordable Housing and other affordable housing developers, Home1 submitted a television PSA called “Which Jobs Pay the Rent?” to major networks nationwide. Another new PSA offers a brief, infographic-laden explainer on the affordability dilemma.
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