Why California’s Efforts To Limit Soda Keep Fizzling

Earlier this year, Democrats in the state Capitol introduced several measures intended to limit Californians’ consumption of soda, arguing that rotting teeth and rising diabetes presented a public health crisis demanding action akin to regulations on cigarettes. They proposed taxing soda, banning Big Gulps, prohibiting in-store discounts on soft drinks, banishing them from the front of convenience stores, and slapping safety warning labels on all sugary beverages from Coca-Cola and sports drinks to sweet tea and chocolate milk.

The soda industry responded by drastically ramping up its lobbying in the statehouse, more than tripling the amount it spent in the first three months of this year, compared with the same period last year.

Now, as the Legislature hits the session’s halfway point, three of the anti-soda measures have fizzled. The two that remain in play—one prohibiting discount pricing on soda and another requiring warning labels—face difficult floor votes by the end of the month, as some lawmakers are likely to argue that the measures amount to “nanny government.”

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