California’s ballot initiative process, created 107 years ago to bypass a corrupt state government in Sacramento, is a form of “direct democracy” by which voters make policy themselves, at the ballot box. In recent years, however, it has also become a playground for enormously wealthy people, who use their personal resources to promote their preferred changes to the law.
This process last week resulted in a new California law, passed after a mere 72 hours of consideration, that will set a de facto national standard for data breaches and dictate the way businesses are able to use personal information to develop and market their products.
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